| Case history | Acquisition of Stanley Leisure betting shops into the William Hill retail estate |
| Project | To work as part of the project team responsible for the internal communications aspects of the integration of 650 Stanleybet shops with the rest of the business. |
| IC8 approach | Design & preparation of an internal comms strategy & plan from initial announcement through to full integration Design and production of integration road shows for the incoming field management population and follow up briefings for shop teams
Production of regular all staff newsletters with a candid appraisal of progress with the integration Design and execution of an ongoing comms programme that ensures the Stanley Field Management Team are able to satisfy the information demands of their shop teams on a consistent basis
Research to provide the Integration Management Team with an appraisal of how the integration process is viewed by incoming staff Production of communication tool kits to facilitate an effective introduction of the business strategy through the launch of new role summaries, into the Stanleybet estate |
| Results | Research to provide the Integration Management Team with an appraisal of how the integration process is viewed by incoming staff Production of communication tool kits to facilitate an effective introduction of the business strategy through the launch of new role summaries, into the Stanleybet estate |
| Client reaction | “Our company was about to experience a tremendous amount of technological change that would have a huge impact in many different sections of our business, no more so than in our 10,000 or so shop staff and on our 200 field management all over the UK . . IC8 listened to our unique situation and their advice and recommendations throughout helped us deliver deep and very significant changes in a relatively short period of time across our multi-site business.They did an outstanding job of helping us successfully take our people with us through this change period ."
Ralph Topping Retail Operations Director |
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