Background ·
AIM:
To promote debate of a much under-publicised area & to further our own thinking ·
SCOPE:
TWO AREAS :-
a) To examine how effective organisations are at communicating internally
b) To ascertain the levels of success in getting employees to believe in the organisation & to understand the implications of its values·
METHODOLOGY:
Street & On-train interviews and postal questionnaires. Thanks to Chiltern Railways for support & co-operation ·
SAMPLE:
1041 people questioned, good representative cross section of UK workforce ·
DEFINITION:
We define gaps as the differences between what an organisation does & what it says…..the story lived and the story told...
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