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37% of respondents felt that the communication they receive is inadequate in helping them to understand what the organisation’s values mean and the implications for their job role. |
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Everyday experiences we have as consumers frequently confirm the yawning gap between what a brand promises us through its direct communication and the reality of the service that’s delivered in its name. |
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Things are even worse in the public sector where 43% feel the communication they receive is inadequate. |
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The retail sector performs best, standing out head and shoulders above both manufacturing and, in particular, service industries. |
